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SAP C_C4H22_2411 Exam Syllabus Topics:

Topic
Details

Topic 1

Account Creation and Settings: This section targets IT Solution Architects, covering the provisioning of environments and configuration of various settings. It includes contact data integration, DNS settings, SSL certificates, email channel setup and compliance, account security settings, and channel setup. The focus is on describing, explaining, and configuring these elements.

Topic 2

Data Collection and Contact Management: Aimed at Data Center Network Engineers, this section focuses on contact management, block lists, Smart Insight, Web Extend, relational data, and plug-in onboarding for platforms like SAP Commerce, SAP Customer Data Platform, and Magento. It assesses the ability to describe, explain, and utilize these components effectively.

Topic 3

Data Integrations Advanced: Designed for Data Center Network Engineers, this section delves into advanced data integration techniques. It encompasses store data onboarding (CSV), product data integration (URL, Google Tag Manager), sales data onboarding (APIs), customer data onboarding (APIs, CSV), Predict, and the SAP Customer Data Platform connector. The emphasis is on describing and explaining these integration methods.

Topic 4

Managing Clean Core: This section evaluates the ability of IT Solution Architects to apply clean core principles to ERP systems. It emphasizes maximizing business process agility, reducing adaptation efforts, and accelerating innovation.

SAP Certified Associate - Implementation Consultant - SAP Emarsys Sample Questions (Q43-Q48):

NEW QUESTION # 43
Where can you check the average purchase details of an individual contact?

A. Unified Customer Profile
B. Predict Data Sources
C. Customer Lifecycle
D. Contact Analytics

Answer: A

Explanation:
To view average purchase details for a contact:
* Option D (Unified Customer Profile):Correct. This provides a detailed view of an individual contact, including average purchase metrics from Smart Insight data.
* Option A:Incorrect. Predict Data Sources manages product feeds, not contact purchases.
* Option B:Incorrect. Contact Analytics is aggregate, not individual-focused.
* Option C:Incorrect. Customer Lifecycle shows trends, not specific averages per contact.The SAP Emarsys Help Portal under "Unified Customer Profile" confirms this feature.References:SAP Emarsys Help Portal - "Unified Customer Profile" (https://help.emarsys.com/).

NEW QUESTION # 44
You want to update your contact database. Which of the following options are recommended when itcomes to uniquely identifying contacts? Note: There are 3 correct answers to this question.

A. Use first name and last name.
B. Use an external ID.
C. Use phone number.
D. Use an SAP Emarsys Customer Engagement internal ID.
E. Use email address.

Answer: B,D,E

Explanation:
For unique contact identification in SAP Emarsys:
* Option A:Correct. Email address is a primary unique identifier, widely used.
* Option C:Correct. External ID (e.g., CRM ID) is recommended for integration and uniqueness.
* Option D:Correct. Emarsys internal ID ensures uniqueness within the platform.
* Option B:Incorrect. Phone numbers can change or be non-unique (e.g., shared).
* Option E:Incorrect. First and last names are not unique identifiers.The SAP Emarsys Help Portal under
"Contact Management" recommends these identifiers.References:SAP Emarsys Help Portal - "Contact Management" (https://help.emarsys.com/).

NEW QUESTION # 45
A test user received an email with a form to confirm a premium newsletter subscription. The content of the opt-in invitation has a typo: "Yes, I WULD like to receive emails about new products and special promotions." Where can you correct this?

A. Content > Forms
B. Management > Form Settings > Opt-in Invitation and Interests
C. Channels > Email Campaigns
D. Management > Form Settings > General Format

Answer: B

Explanation:
To fix a typo in an opt-in invitation:
* Option C:Correct. Management > Form Settings > Opt-in Invitation and Interests is where the text for opt-in forms (e.g., subscription confirmations) is edited.
* Option A:Incorrect. Content > Forms manages form design, not specific invitation text.
* Option B:Incorrect. Channels > Email Campaigns is for campaign setup, not form content.
* Option D:Incorrect. General Format is for form structure, not text content.The SAP Emarsys Help Portal under "Form Settings" specifies this location.References:SAP Emarsys Help Portal - "Form Settings" (https://help.emarsys.com/).

NEW QUESTION # 46
Why is the Sales Data API the preferred method for sending sales data to Smart Insight?

A. It provides real-time validation of the file.
B. The data is usable more quickly in the UI.
C. It provides support for custom columns.
D. The columns can be sent in any order.

Answer: B

Explanation:
The Sales Data API is preferred for Smart Insight:
* Option C:Correct. API submissions are processed faster than file uploads, making data available in the UI (e.g., dashboards) more quickly.
* Option A:Incorrect. Column order is predefined in the API schema, not flexible.
* Option B:Incorrect. Custom columns are possible but not the primary reason for preference.
* Option D:Incorrect. Validation occurs, but "real-time" is not the key benefit over speed of UI availability.The SAP Emarsys Help Portal under "Sales Data API" highlights faster UI integration.
References:SAP Emarsys Help Portal - "Smart Insight" (https://help.emarsys.com/).

NEW QUESTION # 47
What can you configure in the Email Widget Editor shown below? Note: There are 2 correct answers to this question.

A. The product catalog fields you want to display in the recommendation
B. The image of the product used for the recommendation
C. The language of the recommendation
D. The layout and currency format of the recommendation

Answer: A,D

Explanation:
The Email Widget Editor in SAP Emarsys (part of Predict) allows configuration of recommendation widgets:
* Option A:Correct. You can adjust the layout (e.g., grid, list) and currency format for displayed prices.
* Option D:Correct. You can select which product catalog fields (e.g., title, price) to display.
* Option B:Incorrect. Product images are pulled from the catalog, not configured in the editor.
* Option C:Incorrect. Language is set at the campaign level, not in the widget editor.The SAP Emarsys Help Portal under "Predict Recommendations" details these options.References:SAP Emarsys Help Portal - "Predict Recommendations" (https://help.emarsys.com/).

NEW QUESTION # 48
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